What It Is

Short, social-media-format video series featuring Civil War characters as archetypes essential to pushing progressive change. Invites viewers to consider the relevance of these historical figures' struggle in today’s cultural and political landscape.

Objective

1. Make the Civil War compelling for young adults who’ve had little to no exposure to it.
2. Counter institutional efforts to censor, suppress, or obfuscate stories about the Civil War to align with a particular social or political agenda.
3. Spark viewers' curiosity, encouraging them to seek out deeper knowledge.

Approach

• Meet the audience where they are.
  • Style - Adapting the content to modern format, incorporating contemporary aesthetics.
  • Distribution - Post to social media platforms.
• Work within the constraints. Duration max 1:30 cap

Archetypes Series