What It Is

Short, social-media-format video series featuring Civil War characters as archetypes essential to pushing progressive change. Invites viewers to consider the relevance of these historical figures' struggle in today’s cultural and political landscape.

Objective

1. Expose young adults, who’ve had little to no exposure, to the Civil War.
2. Counter traditional narratives of singular heroism by emphasizing collaboration as essential to success.
3. Drive viewers to seek out deeper knowledge by sparking their curiosity.

Approach

• Elevate unique, divergent, and imperfect historical figures and their critical roles in the successful resolution of the Civil War.
• Highlight historical through lines.
• Embrace Authenticity + Transparency.
  
  • Boldly articulate a point of view, avoid presenting perspective as objective, demonstrate ownership of opinions.
  • Cite sources, credit creators + point audiences to source material.
  • Use contemporary language, make concepts accessible, incorporate modern motifs, find humor. ‍
• Meet the audience where they are.
  
  • Style - Adapt the content to modern format, incorporate contemporary aesthetics and modern media.
  • Content - Emphasize personalities and themes that are relatable to a modern audience. ‍
    
  • Distribution - Post to multiple social media platforms.